What are data driven decisions?

Whether it's optimisation or maintenance, the decisions you make on your website should be based on data.

Expandia can help you setup your website to collect the data you need then use this data to make assessed decisions on how to move forward. We're firm believers in logic and rationale, yes we're creative too but when it comes to optimisation and maintenance, data is king.

So, what do we mean by data?

Using a package like Google Analytics, we can help you track who your visitors are, demographics like age, gender, location and more, which pages your users visit, which pages they don't, how long they stay on your site and a whole lot more.

Why is this data important?

Let's say you're struggling with getting your visitors to convert to leads. Chances are, the solution to this problem will be starting you in the face when you analyse this data. That's where we can help. Not only can we set-up the data tracking for you, we can help you analyse it and then make the necessary changes to solve the problems you're facing.

What's it all about?

After setting your website up to track the data we need, if it hasn't already been done, we're ready to start analysing and making decisions. Decisions on your website should always be made with your goal in mind. If your goal is to generate more leads or sales, then we'll analyse your data with sales and leads in mind. We'll then compile a list of suggestions on how we could alter your website to be more focused on your goal.

How does it work?

If you'd prefer it, we can make the changes for you. We're handy in most frameworks, content management systems and e-commerce platforms so no matter who built your website, we can help.